Corisande Manor Hotel

This small manor house hotel in Cornwall packs a big marketing punch. The chirpily written copy tells all you need to know about staying at the hotel from facilities for kids and dogs to local walks and extracts from inspectors' reports. But traffic is driven to the hotel's pages by a clever sister site providing an insider's view of Cornwall. Cornwall Calling offers an extensive tourist guide covering everything from surfing and golf to Cornish pubs, the Eden Project and Prince Charles and the Duchy. There's loads more in this vein, carefully researched and engineered to be picked up by search engines and overseas visitors alike.

A cute, but apt, name for an excellent, well-designed online store selling a huge range of men's and women's underwear - over 70 brands are featured. As well as secure shopping, the site offers plenty of online support including product selectors (size, material, style, mood, occasion), clear and enlargeable product pictures and prompt, free delivery worldwide. The reassuring "help" pages include no quibble returns and a model privacy statement. Gift services include a witty feature that lets you blame the company for late delivery of that special present that just slipped your mind.

Interesting, pioneering portal site which aims to provide an online guide to businesses which are geared up to handle deaf and hard of hearing customers. The contact details and Web links of all kinds of businesses are provided from dentists and builders to wedding suppliers and hotels. Each company is given a 'deaf awareness' rating based on criteria that includes employee's awareness and training and the use of specialised communication equipment. Currently only covers London and the Home Counties but with plans to expand nationwide.