A cunning Cornish hotel, a life-saver for
forgetful men (and women) and a pioneering guide for the deaf.
This small manor house hotel in Cornwall packs a big marketing punch.
The chirpily written copy tells all you need to know about staying at the
hotel from facilities for kids and dogs to local walks and extracts from
inspectors' reports. But traffic is driven to the hotel's pages by a
clever sister site providing an insider's view of Cornwall. Cornwall
Calling offers an extensive tourist guide covering
everything from surfing and golf to Cornish pubs, the Eden Project and
Prince Charles and the Duchy. There's loads more in this vein, carefully
researched and engineered to be picked up by search engines and overseas
A cute, but apt, name for an excellent, well-designed online store
selling a huge range of men's and women's underwear - over 70 brands are
featured. As well as secure shopping, the site offers plenty of online
support including product selectors (size, material, style, mood,
occasion), clear and enlargeable product pictures and prompt, free
delivery worldwide. The reassuring "help" pages include no quibble returns
and a model privacy statement. Gift services include a witty feature that
lets you blame the company for late delivery of that special present that
just slipped your mind.
Interesting, pioneering portal site which aims to provide an online
guide to businesses which are geared up to handle deaf and hard of hearing
customers. The contact details and Web links of all kinds of businesses
are provided from dentists and builders to wedding suppliers and hotels.
Each company is given a 'deaf awareness' rating based on criteria that
includes employee's awareness and training and the use of specialised
communication equipment. Currently only covers London and the Home
Counties but with plans to expand nationwide.